THE KEY TO COMPELLING CONTENT

  • Posted on March 3, 2020
Our video asks you to be hyper-critical of your own social pages and website. It asks whether they contain things...
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WIN THE GENERATION GAME

  • Posted on March 3, 2020
If you saw our post and video a couple of weeks ago – the one about ‘selling to generation z’,...
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SELLING WHEN NO-ONE IS LISTENING

  • Posted on March 3, 2020
People don’t check Facebook or Linkedin for the ads. The same applies to magazines and TV programmes. Nobody walks through...
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SELLING TO ALIENS

  • Posted on March 3, 2020
Please forgive the ageist cynicism in our headline – we mean selling to consumers under 20. You know, people who...
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DIFFERENTIATE OR DIE

  • Posted on March 3, 2020
How many blades has your razor? Which i-phone model do you have? (Other phones are available). Do you use your...
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A lesson on launching a brand.

  • Posted on March 3, 2020
If you’ve ever learned to sail, your instructor may have said this to you: “No matter how big or small...
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Don’t let your customers travel alone.

  • Posted on March 3, 2020
As this video says, you will naturally have studied your customers’ journey. You’ll know the decision points, the comparisons made,...
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How to guarantee your social media post or ad won’t get read.

  • Posted on March 3, 2020
Before you watch our video - a little personal reflection, if you’ll forgive it. Years ago, when just a lowly...
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Three questions to help you get better answers.

  • Posted on March 3, 2020
If you brief agencies or in-house creative teams, you may occasionally have been frustrated when they seem to have heard...
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What’s the primary function of your business?

  • Posted on March 3, 2020
Making profit? Building share? Increasing shareholder value? Actually, when you watch this video, you’ll see that it’s none of the...
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