THE KEY TO COMPELLING CONTENT

Our video asks you to be hyper-critical of your own social pages and website. It asks whether they contain things...

WIN THE GENERATION GAME

If you saw our post and video a couple of weeks ago – the one about ‘selling to generation z’,...

SELLING WHEN NO-ONE IS LISTENING

People don’t check Facebook or Linkedin for the ads. The same applies to magazines and TV programmes. Nobody walks through...

SELLING TO ALIENS

Please forgive the ageist cynicism in our headline – we mean selling to consumers under 20. You know, people who...

DIFFERENTIATE OR DIE

How many blades has your razor? Which i-phone model do you have? (Other phones are available). Do you use your...

A lesson on launching a brand.

If you’ve ever learned to sail, your instructor may have said this to you: “No matter how big or small...

Don’t let your customers travel alone.

As this video says, you will naturally have studied your customers’ journey. You’ll know the decision points, the comparisons made,...

How to guarantee your social media post or ad won’t get read.

Before you watch our video - a little personal reflection, if you’ll forgive it. Years ago, when just a lowly...

Three questions to help you get better answers.

If you brief agencies or in-house creative teams, you may occasionally have been frustrated when they seem to have heard...

What’s the primary function of your business?

Making profit? Building share? Increasing shareholder value? Actually, when you watch this video, you’ll see that it’s none of the...