Fundamentals of Business

Powerful insights will help you to explore and understand your customers so that you become differentiated and truly customer-centric

The primary function of any business is the acquisition and maintenance of customers. Without customers, how can a business make money, grow share or build shareholder value.

Understanding where customer value is placed across your organization is a critical starting point for any business and combining this with a review of a marketplace, how a customer experiences that marketplace and understanding what matters most to them, enables a strategic marketing approach to acquisition and maintenance of customers.

Many businesses are not sure where to start. We can help.

Conka inspires businesses to make a marketing difference by championing a consumer driven approach through having conversations, collaborating and creating marketing strategies that deliver results.

  • Do you know the primary function of your business?
  • Do your customers travel their journey alone or does your business guide them?
  • How simple and singular are your communications?
  • Do you write brilliant briefs for your agencies and teams?
  • Have you differentiated your business from others?
  • If you are using consultants, are you applying their expert advice?
  • How engaging is your business with your customers?
  • Where is customer value placed in your business priorities?
  • What do you know about your customers?
  • Is your website a reflection of how you support customers?
  • What are your measures of success?
  • Are you having meaningful conversations with your customers?
  • More insights

Marketing Kick Starter Kits

Powerful insights will help you to explore and understand your customers so that you become differentiated and truly customer-centric

INSTANT INSIGHTS

A quick snapshot analysis

This report will help you think differently.   Sometimes an outside view can see things you can’t.  It might be a new insight, an opportunity for quick wins or a longer-term vision that can make a difference.

This report will kick start your journey into Marketing with thought provoking, instant insights to set you on the path to success. A good entry level report to support your business.

DISCOVERY REPORT

A more immersive and detailed appraisal

This report digs into the truths of your business, your customers and of the market you operate in.  It spends time inside your business to establish an understanding of its people, processes and culture while also listening directly to a group of your customers to establish a range of opportunities to commercialise.

This report delivers fact-based insights and uncovers real opportunities for immediate improvement to your Marketing Strategies

PURPOSE REPORT

A fully developed strategic plan

This report is a comprehensive review of your business and the opportunities in its market.  It extracts core insights from your people, process and culture.  It dives into understanding critical moments that matter and pain points for your customers.  It audits the market, existing work and business plans to create a framework and strategy that delivers success for the long term.

This report is more than Marketing.  It’s a truly customer driven business framework that connects with everyone in the organisation.

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Conka have supported many businesses to kick start their marketing journeys

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