Fundamentals of Business

Powerful insights will help you to explore and understand your customers so that you become differentiated and truly customer-centric

The primary function of any business is the acquisition and maintenance of customers. Without customers, how can a business make money, grow share or build shareholder value.

Understanding where customer value is placed across your organization is a critical starting point for any business and combining this with a review of a marketplace, how a customer experiences that marketplace and understanding what matters most to them, enables a strategic marketing approach to acquisition and maintenance of customers.

Many businesses are not sure where to start. We can help.

Conka inspires businesses to make a marketing difference by championing a consumer driven approach through having conversations, collaborating and creating marketing strategies that deliver results.

  • Do you know the primary function of your business?
  • Do your customers travel their journey alone or does your business guide them?
  • How simple and singular are your communications?
  • Do you write brilliant briefs for your agencies and teams?
  • Have you differentiated your business from others?
  • If you are using consultants, are you applying their expert advice?
  • How engaging is your business with your customers?
  • Where is customer value placed in your business priorities?
  • What do you know about your customers?
  • Is your website a reflection of how you support customers?
  • What are your measures of success?
  • Are you having meaningful conversations with your customers?
  • More insights

Marketing Kick Starter Kits

Powerful insights will help you to explore and understand your customers so that you become differentiated and truly customer-centric

Want to know more?

Conka have supported many businesses to kick start their marketing journeys